The BMS Podcast

Creating a Cult-Like Following Within a Commission Salon

Jacqui Veta - NBR Licensed Artist
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How would you feel if you had an insanely loyal clientele in a commission salon where a stylist can go to anyone and know they’re going to get an amazing service? Pretty damn good right?!

Well, in this episode, Krystal Coit is sitting down with DKW Styling Salon’s Client Retention Queen Jacqui Veta chat about what it really takes to build a loyal following as a commission artist in the hair industry.

Jacqui walks us through her journey, starting from days of assisting and learning different hair extension methods to making the big decision to switch from being a rental stylist to a commissioned at DKW Styling in Laguna Beach.

Krystal and Jacqui keep it real, talking about why being authentic, providing consistent client experiences, and clear communication are so so important to building a loyal clientele.

Jacqui even shares her own experiences with managing client expectations, the importance of saying no for the health of the client’s hair, and how to stay professional yet personal on social media.

They also dive into the ups and downs of keeping clients happy, especially in a commission-based salon where sharing clients happens all the time.

They discuss how to handle feedback and the occasional unhappy client, highlighting the need for humility, integrity, and those tough conversations that can actually improve the client experience.

Get ready because this episode is packed with helpful advice that you can implement today to keep those clients coming back for more each month!

“Being authentically you is the key to attracting like-minded clients.”

-Jacqui Veta

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