Client Retention

Mastermind Weekly Call | October 9, 2023

HOSTED BY KRYSTAL COIT KATIE GUTHRIE During this week’s call, Katie and Krystal discussed the strategic decision of transitioning from serving regular color clients to going exclusive with NBR (Natural Beaded Rows) clients. And how to know when it’s time to do so! The discussion revolved around factors that should be considered when making this […]

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Mastermind Weekly Call | September 25, 2023

HOSTED BY KRYSTAL COIT KATIE GUTHRIE On this week’s call, Krystal & Katie continued the conversation about Kiki’s training on branding and cultivating a devoted following. Target PersonaIdentifying and understanding the ideal customer or audience is foundational for effective branding. Three Brand Words Select three defining adjectives encapsulating the brand’s essence and guiding all branding

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