Building Your Brand and Balancing Life as a Salon Owner

Welcome back to another episode of the Big Money Stylist Podcast, where we dive deep into the world of hair, business, and personal growth. I’m your host, Danielle K. White, creator of the Natural Beaded Rows Extension Method. Today, I’m thrilled to introduce you to a special guest, Jennifer Bomes, a Licensed NBR Artist and salon owner who’s navigating the exciting and challenging journey of entrepreneurship.

Jennifer joins us from Fort Collins, Colorado, where she’s recently taken the leap from running a private studio to opening her own salon with three chairs and two fresh-out-of-beauty-school stylists. 

As we chat, it’s clear that Jennifer embodies the spirit of a true artist and entrepreneur—juggling the demands of her business, her team, and her family.

During our conversation, Jennifer shares her insights on the current state of the industry, noting that 2023 has brought a sense of contraction as clients become more selective about where they invest their money. She observes that the market is saturated with information, making it crucial for stylists to elevate their presence beyond just posting pretty hair photos. It’s about creating a compelling story that draws clients in and showcases the unique value they’ll experience at your salon.

Jennifer also opens up about the overwhelming nature of salon ownership, the importance of continued education, and the need for a strong support system.

She discusses the challenges of finding work-life balance and the importance of having seasons of hustle. It’s about setting measurable goals, celebrating progress, and knowing when to breathe and when to push forward.

One of the most touching moments of the podcast is when Jennifer expresses gratitude for her husband’s support. As both navigate their entrepreneurial paths, they’ve found a newfound appreciation for each other’s roles. Jennifer emphasizes the significance of date nights and quality time to maintain a healthy relationship amidst the chaos of running businesses.

As we wrap up the episode, Jennifer leaves us with a powerful reminder that success isn’t just about working hard; it’s about working smart, seeking inspiration, and continuously evolving. 

Whether it’s mastering appointment efficiency, enhancing client comfort, or seeking motivation through programs like NBR Education, there’s always room for growth.

For those interested in learning more about Jennifer’s work or the transformative power of NBR extensions, you can find her on Instagram at @JenniferBStyling. And for hairstylists looking to join the NBR movement, visit NBR.Education to discover a world of opportunity and community.

Thank you for tuning in to the Big Money Stylist Podcast. Join us next week for more inspiring stories, industry insights, and empowering conversations. Until then, keep hustling, keep learning, and keep creating the life and career you’ve always dreamed of.

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Jennifer Bomes

Meet Jennifer Bomes, a hairstylist hailing originally from Austin, Texas, who has been thriving in Fort Collins, Colorado, for the past decade. Her passion lies in the art of hair, where she finds joy in helping others discover their beauty.

While Jennifer has always considered her own hair to be decent, fine, and thin, her perspective transformed when she encountered Natural Beaded Rows Hair Extensions. This discovery became a game-changer, not only for her and her clients, but also for her business!

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